Rob Emrich. Illustration: Lindsey Bailey/Axios. Photo: Courtesy of Infillion
Ad tech firm Infillion has been restoring MediaMath by hiring back some employees and starting client contract negotiations now that its purchase of the bankrupt demand-side platform has closed, founder and executive chairman Rob Emrich tells Axios.
Why it matters: MediaMath is the latest deal for Infillion, born from a combination of ad tech firms, to expand its influence in the competitive media buying industry through M&A.
