Meta's Twitter rival Threads garnered more than 10 million sign-ups in its first seven hours, CEO Mark Zuckerberg posted on the app last night. It was up to more than 29.8 million as of Thursday morning, according to automatically generated badges on new Threads users' Instagram profiles.
Why it matters: Even as other Twitter alternatives crop up and raise funding, Meta remains a juggernaut in the social media industry with a massive established scale and resources.
