Donna Speciale, president of U.S. ad sales and marketing at TelevisaUnivision. Photo: Kerry Flynn/Axios
TelevisaUnivision is pitching its audience as an "economic powerhouse" and major content developments — notably, the rights to the Spanish-language broadcast of Super Bowl LVIII — president of U.S. ad sales and marketing Donna Speciale tells Axios.
Why it matters: The company's upfront presentation on Tuesday was only its second one as TelevisaUnivision, the result of the massive merger of two Spanish-language media companies last year.
