New entrants are turning the channel on the TV market. The aim is to run a TV company more like a software firm than the traditional hardware structure it's operated on for decades.
Driving the news: PlutoTV co-founder Ilya Pozin is launching a TV hardware startup called Telly that will make TV sets and give them away for free.
Why it matters: Pozin is betting that advertising revenue and valuable consumer data can cover for the lack of TV sales.
