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U.S. sports media rights value to reach $30B by 2025

Tim Baysinger
Apr 12, 2023
Data: S&P Global Market Intelligence; Chart: Axios Visuals
Data: S&P Global Market Intelligence; Chart: Axios Visuals

The total value of sports media rights in the U.S. across TV and streaming will surpass $30 billion by 2025, according to data from S&P Global Market Intelligence.

Why it matters: The inclusion of deep-pocketed tech giants like Apple and Amazon bidding for sports rights has driven the price sky-high.

  • A slew of key deals up for renewal in the next few years, including the NBA and NASCAR, will only drive the price up further.

By the numbers: The NFL's new TV deals with Fox, Paramount and Disney kick in this fall. Including its "Thursday Night Football" deal with Amazon, the 11-year contracts are worth more than $110 billion.

  • Also starting this fall is the league's seven-year deal with YouTube for Sunday Ticket, for which the online video giant is paying $2 billion a year.

What's next: Now that the NBA has agreed on a new collective bargaining agreement with its players, negotiations with Disney and Warner Bros. Discovery on new TV deals are expected to begin in earnest.

  • Disney and WBD have an exclusive negotiating window until early next year.
  • The new CBA includes the implementation of an in-season tournament, which gives the NBA a chance to sell as a separate TV or streaming package.

💭 Tim's thought bubble: It's getting harder for media companies, especially those tied to the fading cable TV bundle, to justify these high prices. This threatens to push sports into a subscription-based environment.

  • Sports leagues will be faced with a choice: Reach the biggest audience, or get the most money. They may no longer be able to get both.
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