Illustration: Gabriella Turrisi/Axios
Pearpop — a two-year-old, Los Angeles-based creator economy startup with a self-serve marketing platform — has added $18 million to its Series A and is now valued at $300 million, CEO Cole Mason tells Axios.
Why it matters: Amid cuts at other creator economy startups and an unstable digital ad environment, Pearpop has grown with its bet on charging brands and paying creators based on ad performance.
