Yahoo has acquired a 25% stake in Taboola as part of a 30-year exclusive ad deal to support "millions of advertisers" that will struggle to be "successful" advertising on social networks over the coming years, Taboola CEO Adam Singolda said Monday.
Why it matters: The massive deal comes amid a rocky time for digital advertising. Taboola, in particular, has seen its stock drop more than 75% over the past year. The industry will only get more strained after the deprecation of third-party cookies.
