Chart: Formula 1's rise on ESPN
Disney and Formula 1 have enjoyed a symbiotic relationship as the former has capitalized on the latter's growing popularity among U.S. viewers.
Why it matters: ESPN is under heavy scrutiny following Dan Loeb's activist campaign, and live sports remain pretty much the only thing that guarantees TV tune-in.
Driving the news: Disney and Formula 1 agreed to a three-year extension of their media rights deal through 2025, which will include more races and the addition of streaming rights.
By the numbers: With the exception of the Covid-19-impacted 2020 season, Formula 1 has grown its audience each year since returning to ESPN in 2018.
- The first-ever Miami Grand Prix drew 2.6 million viewers on ABC back in May. That is the largest U.S. audience ever to watch a live F1 Grand Prix.