Axios reporter Kerry Flynn, on assignment. Photo: Kerry Flynn/Axios
Among the screams from people seeing a so-called "Bravolebrity" and rushing toward them for a selfie, Axios walked the Javits Center halls this weekend with NBCUniversal marketing executives to experience BravoCon.
Why it matters: After the pandemic curtailed live events, the business has returned in full force. NBCU is betting experiential tied to Bravo and potentially other properties can be lucrative.
