VidCon 2022: What to expect

Instead of jet-setting to Cannes or simply staying at home, some lucky individuals in the media industry are headed to VidCon.

What they're saying: We asked a few people why they're spending time in Anaheim this week, and what they expect will drive the conversations.

Bessemer Venture Partners investor Alexandra Sukin:

• First-timer. "We don't have, yet, [many] direct relationships with creators at Bessemer. ... I felt like the next step is to actually go and really immerse myself in the creator ecosystem, the types of problems that they're facing."
• TikTok. "I imagine Tiktok is going to be a topic of conversation for a lot of different panels — how to build a brand on TikTok, how to take advantage of new features."

Spotter CEO Aaron DeBevoise and COO Nic Paul:

• Client meetings. "We're going to have something in the back of the house [where] we can engage with more of our partners and even potential partners. ... We're less about the parties and just putting our logo everywhere," Paul says.
• Economy. "There's gonna be a lot of talk about growth ... but then there's gonna be this looming economic discussion where we've even seen the managers sending out to their clients, 'Hey, be ready for a 30% drop in the ad market,'" DeBevoise says.

Tagger Media CEO Dave Dickman:

• Strong lineup. "VidCon has historically had really strong programming and content, with POVs from brands and creators."
• Web3. "It's become such an area of focus across the industry."