An influx of alcohol brands figure to make their Super Bowl ad debut next February in light of Anheuser-Busch's decision to give up its category exclusivity, which it's held since 1989.
Why it matters: While the Super Bowl still provides the biggest audience out there for advertisers, some longtime marketers are starting to sour on its exorbitant price tag. At the same time, it's allowed for smaller brands to play in a sandbox that used to be off-limits.
