Crypto dollars boost NBA's sponsorship fees to $1.64B

A wave of sponsorship dollars from crypto companies nearly tripled the NBA's growth in rights fees from sponsors this season, according to data from IEG.

Why it matters: The crypto influx has been a boon for the league. The NBA's sponsorship fees rose more than 12% this season, after a few years of 5% growth. Crypto is now the league's second-biggest sponsor, behind technology.