Podcasting advertising in U.S. to reach $4 billion by 2024

Podcast advertising in the U.S. will exceed $2 billion in revenue this year and $4 billion by 2024, according to the latest annual revenue study by the Interactive Advertising Bureau and PwC.

Why it matters: Podcasting is far from a sideshow. IAB released the report ahead of the Podcast Upfronts, its three-day event where publishers and ad tech companies pitched brands for ad dollars.