Vice Media is reportedly looking to sell its studio business

- Kerry Flynn, author ofAxios Pro: Media Deals

Illustration: Brendan Lynch/Axios
Vice Media hired investment bank PJT and LionTree to explore the sale of its studio business, The Information reports.
Why it matters: Studio businesses have become attractive acquisition targets as the rise of streaming increases the demand for content.
💭 Kerry's thought bubble: Vice may have started as a print magazine, but it's become known and celebrated for its documentaries and award-winning filmmaking. Losing that division would not only shrink Vice's revenue but also its prominence.
Details: Vice Studios' projects include "Flee," the animated documentary film that was nominated for the Academy Award for Best International Feature Film along with Best Documentary Feature and Best Animated Feature.
- It also recently acquired Pulse Films, which produced the films "Pig," "Mogul Mowgli" and "Meet Me in the Bathroom" and the TV series "Gangs of London" and "Dead Asleep."
- The Information reports that Vice Studios is the company's biggest business by revenue contribution.
The bottom line: "Vice has struggled for several years to turn profitable and it faces pressure from investors, including TPG, to repay $1.1 billion in debt it owes." — Jessica Toonkel, The Information