BuzzFeed CRO Edgar Hernandez was sweating Wednesday, but it wasn't about the company's low stock price. He was eating a spicy chicken wing for a live version of the talk show "Hot Ones" as part of BuzzFeed's first upfront event.
Why it matters: As a 15-year-old mainstream name in media that's recently become a publicly traded company, BuzzFeed held its first upfront to woo advertisers. During the three-hour event, execs explained new initiatives within BuzzFeed's portfolio of brands.
