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How streaming has gotten more expensive for consumers

Tim Baysinger
Apr 11, 2022
Data: Nielsen; Chart: Axios Visuals

More than half of those (53%) who pay for streaming services spend at least $20 a month on their subscriptions, according to a Nielsen study.

Why it matters: Streaming is becoming more and more expensive for media giants, and consolidation is coming.

  • Warner Bros. Discovery's creation adds a third streaming giant alongside Disney and Netflix.
  • That will only increase speculation that others like Peacock and Paramount+ will have to find ways to scale, or even merge.

By the numbers: 58% of those who subscribe to any streaming service pay for three or more services, compared to 32% who paid for that many in 2019.

  • 17% of subscribers have at least five streaming services.

What's next: Warner Bros. Discovery will at some point merge HBO Max, Discovery+ and CNN+ into one offering that features multiple tiers.

  • More services like Disney+ are adding cheaper subscriptions that will include advertisements.
  • There is a growing belief from analysts and even some in the industry that Netflix will introduce an ad-supported option.
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