Anzu raises new funding for in-game advertising platform

Anzu, an in-game advertising platform, has raised $20 million with NBCUniversal and HTC as new investors, CEO Itamar Benedy tells Axios.

Why it matters: In-game ads are expected to generate about $14 billion in revenue in 2028, up from $6 billion in 2020, according to a recent report from Research Dive.