Axios Pro: Health Tech Deals

February 09, 2022

Axios Pro Exclusive Content

🐪 Happy hump day, health tech readers. Find out Sarah's culture fix for the week at the end of today's email.

Situational awareness: The same day we shared Accenture's plans in health tech, Deloitte unveiled a $750m investment in a new business called Converge by Deloitte.

1 big thing: Everly brings testing home

Everly Health is gearing up to partner with a leading home cancer testing company to offer its early-detection home cancer test to members of employer health plans, the company tells Erin exclusively.

Why it matters: Besides giving Austin-based Everly Health a potential foothold in clinical testing, the deal serves as an early test of its (newish) enterprise division for employers and health plans.

  • The division, Everly Health Solutions, could serve to lock elbows with large pools of employees and beneficiaries, a welcome addition to the company's existing, mostly consumer user base.

Driving the news: The pandemic-fueled boom in home testing crowded the playing field with businesses including Ro, Amazon and most recently Labcorp, which launched a new home testing platform last week.

  • Everly Health subsidiary Everlywell already sells a direct-to-consumer fecal immunochemical test for cancer that looks for hidden blood in the stool, which may be an early sign of colon cancer.

Flashback: Everly Health got its start as Everlywell in 2015.

  • In 2021, Everly scooped up three businesses — the national clinician network PWNHealth, home testing company Home Access Health and fertility and pregnancy company Natalist.

By the numbers: Everly Health is currently valued at $2.9 billion, according to PitchBook.

  • Its latest infusion of venture capital came in March 2021 in the form of a $200 million Series E round.
  • The company's revenue grew 300% in 2021, Everly CEO Julia Cheek previously told Axios.

💭 Erin's thought bubble: In addition to giving Everly a presence in clinical testing, the deal shores up its national clinician network and underscores several trends that will dominate the digital health sector in 2022:

  • A proliferation of at-home testing and diagnostics services.
  • The continued M&A-driven consolidation of health tech companies large and small.
  • The addition of B2B divisions by companies that started out as direct-to-consumer operations.

What they're saying: Everly's move into B2B operations is a smart one, analysts and industry observers say, but it will come with challenges.

  • "Right now the employer budget is the best budget and the hottest budget in digital health," Steven Wardell, a growth consultant to health care companies, tells Erin.
  • That said, employers haven't yet taken a noticeable interest in at-home testing, so Everly will have to do a fair amount of education to prove its utility.
  • "Sometimes new arrivals get beachfront property in Malibu, sometimes they get arrows in their back," says Wardell.

📪 What we're watching: Will Everly's beta test portend more activity for the company in the clinical home testing space? We'll be keeping an eye on our mailboxes.

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