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Swoop, a New Mountain Capital-backed health marketing company, acquired prescription management platform Nimble in a cash deal. 

The big picture: Pharma marketing has seen a steady uptick in deals despite ongoing regulatory scrutiny.

How it works: New York-based Swoop is an omnichannel pharma marketing platform that uses real-world patient data and AI to connect patients with potential treatments and health information. 

Redwood City, Calif.-based Nimble is a tech platform for independent and regional pharmacies that helps with tasks such as mobile checkout and prescription refills.

Nimble raised $71 million in venture funding from Sequoia Capital, Y Combinator, First Round Capital, DAG Ventures, Gladebrook Capital and Khosla Ventures."

The companies declined to share terms of the deal.

Zoom in: The deal closed May 12. Brands work with Nimble to share adherence and education materials with patients.

Through Nimble, Swoop can communicate directly with patients and make sure they pick up a prescription and adhere to dosing, says Swoop CEO Ron Elwell.

While Swoop cannot see individual patient data, it will have access to aggregate adherence data once the businesses are integrated.

"We each had one-half of the equation, is how I think about it. And by putting them together, now we have both halves," he says.

The intrigue: Swoop was among several NMC companies bundled into the Thoreau proposal, an ambitious roll-up led by the firm's former head of private equity, Matt Holt, that has since stalled.

Elwell declined to comment on Holt's strategy, only noting that Swoop is in no hurry to exit.

What we're watching: After talks with Holt fell through, NMC implied it might execute on Holt's strategy — which was somewhat similar to a continuation vehicle — without him involved.

Meanwhile, Holt is raising a new health care fund focused on health care buyouts with potential plans for select continuation vehicles, sources say.

State of play: The pharma marketing and communications deal market continues to be active.

Ares is prepping The Lockwood Group, a full-service medical communications firm, for sale later this year. 

Mountaingate Capital is selling Relevate Health, which helps pharma market to health care providers.

Northlane Capital Partners is selling pharma consultancy SAI MedPartners.

Exclusive: New Mountain-backed Swoop acquires Nimble

Pharma marketing has seen a steady uptick in deals.

Illustration of falling pills surrounded by abstract shapes and sections of dollars.

Swoop, a New Mountain Capital-backed health marketing company, acquired prescription management platform Nimble in a cash deal. The big picture: Pharma marketing has seen a steady uptick in deals despite <a class="gtmContentClick" data-vars-link-text="ongoing regulatory scrutiny" data-vars-click-url="https://www.axios.com/2026/04/20/drug-ads-face-new-scrutiny-at-fda-and-on-hill" data-vars-content-id="9ad128dc-673f-47a3-87f5-403359529064" data-vars-headline="Exclusive: New Mountain-backed Swoop acquires Nimble" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2026/04/20/drug-ads-face-new-scrutiny-at-fda-and-on-hill" target="_self">ongoing regulatory scrutiny</a>.

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Exclusive: New Mountain-backed Swoop acquires Nimble

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