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Caregiver-focused Family First acquired Cooper Parenting's assets to bolster its family leave program, CEO Evan Falchuk tells Axios exclusively. 

Why it matters: A family with one pre-school child might spend up to 41% of their income on care. 

How it works: Leveraging machine-learning capabilities, Boston-based Family First partners with employers and insurers to help caregivers juggle work and caring for loved ones.

Users have access to an expert care team comprising nurses, social workers, mental health professionals and physicians.

The care teams analyze that clinical data, alongside social determinants of health, to identify gaps in care and to establish appropriate care plans.

Cooper Parenting provides expert parenting education and strategies for parents of young children through young adults. Its content will be added to Family First's care library.

Zoom in: Terms of the deal were not disclosed, but Family First projects it will generate nearly $30 million in revenue by next year.

Family First will continue to look at inorganic growth opportunities, Falchuk tells Axios.

"This deal was so attractive to us because of how much it strengthens our offering," Falchuk says. "The content, strategies, and tools will be so impactful for the parents we serve and the companies where they work."

By the numbers: Family First claims it has reduced employee absence rates by 22%, including an almost 10% reduction in employees leaving the workforce due to caregiving needs.

There are so many businesses that have been created and funded over the last several years that do cool stuff that just might be too narrow to persist as a standalone business," Falchuk says. 

"We're seeing a lot of activity just from an organic growth perspective, but... there's a tremendous opportunity to be aggressive and make things happen."

Exclusive: Family First acquires assets of Cooper Parenting

A family with one pre-school child might spend up to 41% of their income on care.

Illustration of an origami heart made from paper money.

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Caregiver-focused Family First acquired Cooper Parenting&#x27;s assets to bolster its family leave program, CEO Evan Falchuk tells Axios exclusively. Why it matters: A family with one pre-school child might spend up to <a class="gtmContentClick" data-vars-link-text="41% of their income" data-vars-click-url="https://cccnewyork.org/data-publications/nycs-child-care-affordability-crisis-an-analysis-of-the-most-recent-data/" data-vars-content-id="c249be20-bc16-47d0-9ca7-41bea69553c1" data-vars-headline="Exclusive: Family First acquires assets of Cooper Parenting" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://cccnewyork.org/data-publications/nycs-child-care-affordability-crisis-an-analysis-of-the-most-recent-data/" target="_blank">41% of their income</a> on care.

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Exclusive: Family First acquires assets of Cooper Parenting

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