Mark Cuban speaks with Axios reporter Hope King on the Axios BFD stage Wednesday. Photo: Beatrice Moritz
Had Cost Plus Drugs founder Mark Cuban been pitched the pharmacy benefit manager (PBM) model at Shark Tank, it would have been a hard no, he told Axios reporter Hope King at the Axios BFD on Wednesday.
"I would have f**ked them up," Cuban said.
Why it matters: Cuban's transparent, direct-to-consumer pharmacy model shines a light on inefficiencies in the current drug supply chain and reimbursement system, which includes wholesalers, PBMs, pharmacies and insurers.