Illustration: Aïda Amer/Axios
AARP is launching a million-dollar ad campaign aimed at getting Congress to pass a tax credit for family caregivers, the organization told Axios first.
Why it matters: President-elect Trump said last month that he supports a tax credit for people who take care of their family members.
- Bipartisan legislation in Congress, backed by AARP, would create a tax credit for employed family caregivers who attend to a loved one who is certified by a medical provider as needing long-term care.
AARP will pay $1 million overall to run ads targeted at the D.C. policy crowd today through Nov. 21.
- The ads will appear in Axios, Punchbowl, Fox News, the New York Times and other news outlets, and on social media.
- A 30-second spot will air Sunday during Fox's and CNN's morning political shows.
- It's the most money AARP has invested at one time to advance a family caregiver tax credit, the organization told Axios.
Zoom in: The ads will run during the lame duck session but call on the next Congress to pass the tax credit.
- "More than 48 million people take care of their parents, spouses and other loved ones, spending over $7,000 every year from their own pockets. Family caregivers can't afford that," the video ad says.
- "With a new Congress, it's time to act," it continues.
