All Access

Fintech Deals

Standard

Fintech Deals Alerts

Alert

Fintech Deals Thought Bubble

Thought Bubble

mustard

BFD Expert Voices - Private Credit

BFD Expert Voices

topics

politics-policy

epstein-files

donald-trump

2026-midterm-elections

immigration

behind-the-curtain

race-and-equity

technology

privacy-tech-regulation

automation-and-ai

tiktok-news

big-tech

social-media

cybersecurity

economy

social-security

inflation

tariffs

federal-reserve

jobs

transportation

business

stock-market-news

retail-news

crypto

media

elon-musk

dealmaking

health

rfk-jr

drug-prices

axios-explains-abortion

public-health

world

israel

axios-explains-ukraine

iran

russia

china

energy-climate

nuclear-energy

climate-energy-policy

climate-change

extreme-weather

alternative-energy

electric-vehicles

science

emerging-tech

biomedicine

newsletters

pittsburgh

atlanta

san-diego

charlotte

boulder

washington-dc

kansas-city

dallas

denver

detroit

des-moines

austin

boston

chicago

cleveland

columbus

houston

indianapolis

miami

nashville

new-orleans

nw-arkansas

philadelphia

phoenix

portland

richmond

salt-lake-city

san-antonio

san-francisco

seattle

tampa-bay

twin-cities

raleigh

huntsville

colorado-springs

axios-local

axios-pro

axios-live

the-axios-show

Tax advisory firm OLarry has raised a $10 million Series A round, CEO Eric Rachmel tells Axios exclusively.

Why it matters: The company plans to buy CPA firms to quickly scale its client base, expand its data sets, and enhance its AI models.

Zoom in: TTV Capital led the round, which also included participation from Walkabout Ventures and Marin Sonoma Impact Ventures.

How it works: OLarry offers a subscription‑based service that leverages AI to provide ongoing, year‑round tax advice rather than reactive annual or quarterly prep.

Instead of hourly billing, it charges a flat annual fee starting at $2,600.

"We changed the business model from Day 1 to a flat-fee subscription. I didn't want clients getting billed by the hour," Rachmel says.

Context: Rachmel founded OLarry after his father died suddenly, prompting him to take over the family accounting firm and discover firsthand the industry's outdated practices.

Between the lines: Rather than building technology for other firms in the industry, OLarry marries homegrown tech with in-house, salaried CPAs that serve clients directly.

"You get stuck in this loop of customization," Rachmel says. "As a vertically integrated firm, we can make changes much faster."

Its platform automates data extraction and classification, freeing its CPAs to concentrate on strategic advice.

State of play: OLarry has already acquired two California CPA firms, adding more than 2,000 individual clients and 700 businesses.

The company plans to acquire two more practices within the next year, Rachmel says.

The big picture: High-net-worth individuals and businesses seeking proactive tax strategies have been underserved by DIY platforms and high-priced Big Four tax firms. Plus, the industry faces a talent crunch, with almost 75% of CPAs having reached retirement age in 2020.

OLarry positions itself as an alternative to PE-backed consolidations by prioritizing technology investment and in-house talent development.

"Some younger partners aren't seeing the upside when private equity buys their firm. We offer them an alternative path that invests in technology and client experience," Rachmel says.

The bottom line: OLarry is betting that approach will become the preferred model for high-net-worth individuals navigating the increasingly complex tax landscape.

Exclusive: OLarry raises $10M to scale tax rollup strategy

The firm plans to acquire CPA firms to build its reach and enhance its AI.

Illustration of an old printer calculator, with all of the numbers on the keys, screen and tape replaced by ones and zeroes.

Tax advisory firm OLarry has raised a $10 million Series A round, CEO Eric Rachmel tells Axios exclusively.Why it matters: The company plans to buy CPA firms to quickly scale its client base, expand its data sets, and enhance its AI models.

Exclusive: OLarry raises $10M to scale tax rollup strategy

What to read next