Co-branded credit card startup Cardless gets $75M credit line
Cardless, a San Francisco-based co-branded credit card startup, secured a new $75 million credit facility from i80 Group.
Why it matters: The warehouse facility enables Cardless to expand its lending capabilities in an otherwise challenging interest-rate environment.
How it works: Cardless works with consumer-facing brands like sports franchises, retail companies and airlines to launch credit card reward programs.
- It uses brand partners' data to help underwrite customer accounts and provides the backend technology to manage them.
Flashback: Cardless got its start working with sports franchises like Manchester United and Liverpool FC to create their credit card rewards programs.
- More recently, it expanded into travel and retail by launching credit cards with Latam Airlines — the largest airline in Latin America — and Simon Property Group, which manages 400 retail centers around the world.
- Along the way, it's also partnered with — and secured a strategic investment — from American Express.
Between the lines: The company was able to raise the warehouse facility in a challenging credit environment.
- "This is one of the quickest rate-rising environments that we've ever seen... and that puts all sorts of pressures in different places in the system," Cardless president Michael Spelfogel says.
- But with its expansion into new verticals, Cardless needed a greater ability to extend credit to customers of its credit card partners.
- "It allows us to fund loans in a more economically feasible way, and then ultimately pass on that value and that savings to customers," Spelfogel says.
Of note: Cardless has raised $50 million in equity financing from Activant Capital, Greycroft, Accomplice, Pear VC and others.