Kansas City Chiefs quarterback Patrick Mahomes, the NFL All Day platform's "athlete ambassador." Photo: Getty Images.
The NFL, the players association, and Dapper Labs announced the release of their new digital video highlight platform where football fans can buy and trade official league NFTs.
Why it matters: The launch comes as sports NFTs generate strong fan interest, yet it coincides with a plunge in prices across the overall market. The NFL's announcement offers a boost to the space at a touchy time.