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Predictive intelligence platform Cred raised a $15 million seed round led by defy.vc, founder and CEO Jon Carr-Harris tells Axios Pro exclusively.

Why it matters: Businesses often lack real-time information and analysis to make their troves of internal data more useful.

How it works: Cred connects a company's internal data platform to real-time market information and other external data.

It then uses AI to provide predictive analysis.

Context: The idea is one hedge funds have used for years, but generally not other enterprise businesses.

What they're saying: "There has been a gap between internal and external data systems," Carr-Harris says. "We realized if you can mend that gap, you can provide contextualized intelligence businesses can use."

The San Francisco-based company started marketing its platform last year and has 30 paying customers, mainly in the sports and entertainment sector, Carr-Harris says.

Zoom in: The round also included participation from HOF Capital, Alumni Ventures, LDV Partners, Streamlined Ventures, SilverCircle, Octopus Ventures, BAM Ventures and Gaingels.

The bottom line: Companies have lots of data, but they need help connecting the dots.

Exclusive: Predictive intelligence startup Cred raises $15M seed

The startup applies a tool hedge funds have used to corporations.

Illustration of a magic eight ball with a message in binary code

Predictive intelligence platform Cred raised a $15 million seed round led by defy.vc, founder and CEO Jon Carr-Harris tells Axios Pro exclusively.Why it matters: Businesses often lack real-time information and analysis to make their troves of internal data more useful.

Exclusive: Predictive intelligence startup Cred raises $15M seed

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