By the time Imperfect Foods sold to Misfits Market, it had lost that "food waste wunderkind" glow. As the company's cap table grew — and as stakeholders got smarter on sustainability — Imperfect's "no waste" business model faced increased scrutiny.
Why it matters: Imperfect Foods' story reflects the tension between effective sustainability and the venture capital world's growth-at-all-costs philosophy.
