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Advertisement from Center for Consumer Freedom.

The Center for Consumer Freedom yesterday placed a full-page ad in the New York Times detailing the less savory ingredients of “plant-based meats."

Why it matters: In a release the company notes that nearly 50% of consumers incorrectly believe plant-based proteins to be healthier than real meat, and "CCF believes it is important for the public to know what they’re eating."

  • “'Plant-based meat' is ultra-processed," the group said in a statement. "The National Institutes of Health found that ultra-processed foods can cause weight gain and overeating, which can contribute to a variety of health problems."

But, but, but: No one cares. Plant-based meat continues to drive sales at fast-food restaurants, grocery stores and on the stock market.

The Impossible Whopper helped Burger King to its best quarter in four years.

  • Parent company Restaurant Brands International's overall earnings declined largely because of slowing sales at Tim Hortons, which makes up about 60% of RBI's revenue and removed fake meat from its menu at many Canadian locations.

Beyond Meat announced it more than tripled sales from the same quarter a year ago and produced $4.1 million in GAAP profit, its first net profit.

  • Its stock fell in after-hours trading, as even those numbers were not enough to uphold its dizzying gains so far this year.
  • The stock has fallen from its $235-a-share highs earlier in the year after diluting shares with a secondary stock offering in August and ahead of a lock-up period that ends today and will likely prompt significant selling.
  • But BYND remains more than 300% above its IPO price of $25 a share.

Of note: CCF is an organization that lobbies on behalf of the fast food, meat, alcohol and tobacco industries.

Go deeper: The fake meat gold rush

Editor's note: This piece was updated to note CCF is a lobbying organization.

Go deeper

"Atmospheric river" swings Northern California from drought to flood

The bomb cyclone and atmospheric river seen via satellite on Sunday. The center of the storm is at the middle of the comma shape, due west of Washington State. (CIRA/RAMMB)

A series of powerful "atmospheric river" storms are delivering historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest from this weekend, forecasters warn.

Why it matters: A strong atmospheric river, packing large amounts of moisture, is predicted to whiplash Northern California from drought to flood.

Mike Allen, author of AM
4 hours ago - Politics & Policy

Fauci fires back at Rand Paul for slam on tonight's "Axios on HBO"

Responding to charges by Sen. Rand Paul on Sunday's "Axios on HBO," NIAID director Anthony Fauci told "ABC This Week" that it's "molecularly impossible" for U.S.-funded bat virus research in China to have produced COVID-19.

Why it matters: The issue 0f Wuhan research was reignited on the right last week with a National Institutes of Health letter to Congress disclosing more about the research.

Manchin, Schumer huddle with Biden in Delaware to discuss spending bill

Senate Majority Leader Chuck Schumer (left) and Sen. Joe Manchin at the U.S. Capitol in 2014. Photo: Win McNamee/Getty Images

Sen. Joe Manchin (D-W.Va.) will meet with President Biden and Senate Majority Leader Charles Schumer (D-N.Y.) on Sunday morning in Delaware as Democrats look to reach an agreement on the massive spending measure.

Driving the news: Democrats are still negotiating what to keep in the bill and how to pay for it, with Biden saying on Thursday that the party does not have the votes to raise the corporate tax rate.