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Pinterest

Pinterest continues on its quest to become the "Google of images" with the addition of three new features on Wednesday.

  • Instant ideas: When tapping on a special circular button on a "pin," Pinterest will immediately pull up ideas of recipes, decorations, or anything related to that item.
  • Shop the Look: Pinterest will pull up items that match or closely resemble those in an outfit, as well as suggestions of how to wear a piece of clothing.
  • Lens: This is like a "Shazam for images"—when a user points their camera at something, Pinterest will identify what's in the image and pull up related content.

Why it matters: Pinterest is mostly known as an online service for collecting home decor or wedding ideas, but behind the scenes the company has been developing some powerful image recognition technology. Lens, which the company warns is still very experimental, is a difficult technology.

Bottom line: In the end, everything Pinterest adds to its service is to make it more useful, co-founder and CEO Ben Silbermann tells Axios. And as a company making its money through advertising and e-commerce, Pinterest depends on more people using its service and for more use cases in their lives.

What about Snap? Like Snap, Pinterest is highly capitalized company with a consumer-facing product that's valued at over $1 billion. Though it hasn't discussed any plans to go public yet, Silbermann admits that his company is certainly watching Snap's upcoming IPO to see how it pans out.

Go deeper

14 mins ago - Technology

Twitter to label COVID-19 vaccine misinformation, implement strike policy

Photo: Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

Twitter announced Monday that it will label tweets with potentially misleading information about COVID-19 vaccines, and introduce a strike system that can lead to permanent account suspension.

The big picture: Tech companies are taking an increasingly aggressive stance against users who attempt to share misleading information about COVID-19 vaccines on their platforms.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Health: Trump, Melania received COVID vaccine at White House in January — CDC director warns "now is not the time" to lift COVID restrictions.
  2. Vaccine: J&J CEO "absolutely" confident in vaccine distribution goals Most states aren't prioritizing prisons for COVID vaccines — Vaccine hesitancy is shrinking.
  3. Economy: Apple says all U.S. stores open for the first time since start of pandemic — What's really going on with the labor market.
  4. Sports: Poll weighs impact of athlete vaccination.
  5. World: Italy tightens restrictions as experts warn of growing prevalence of variants — PA announces new COVID restrictions as cases surge.
  6. Local: Colorado sets timeline for return to normalcy.
Updated 2 hours ago - Politics & Policy

Trump received COVID vaccine at White House in January

Photo: Noam Galai/Getty Images

Former President Trump and former first lady Melania Trump were both vaccinated at the White House in January, a Trump adviser tells Axios.

Why it matters: Trump declared at CPAC on Sunday that "everybody" should get the coronavirus vaccine — the first time he's encouraged his supporters, who have been more skeptical of getting vaccinated, to do so.