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Pinterest

Pinterest continues on its quest to become the "Google of images" with the addition of three new features on Wednesday.

  • Instant ideas: When tapping on a special circular button on a "pin," Pinterest will immediately pull up ideas of recipes, decorations, or anything related to that item.
  • Shop the Look: Pinterest will pull up items that match or closely resemble those in an outfit, as well as suggestions of how to wear a piece of clothing.
  • Lens: This is like a "Shazam for images"—when a user points their camera at something, Pinterest will identify what's in the image and pull up related content.

Why it matters: Pinterest is mostly known as an online service for collecting home decor or wedding ideas, but behind the scenes the company has been developing some powerful image recognition technology. Lens, which the company warns is still very experimental, is a difficult technology.

Bottom line: In the end, everything Pinterest adds to its service is to make it more useful, co-founder and CEO Ben Silbermann tells Axios. And as a company making its money through advertising and e-commerce, Pinterest depends on more people using its service and for more use cases in their lives.

What about Snap? Like Snap, Pinterest is highly capitalized company with a consumer-facing product that's valued at over $1 billion. Though it hasn't discussed any plans to go public yet, Silbermann admits that his company is certainly watching Snap's upcoming IPO to see how it pans out.

Go deeper

Senate Armed Services chair dismisses Trump threat to veto defense bill

Sen. Jim Inhofe poses with Judge Amy Coney Barrett on Oct. 21. Photo: Anna Moneymaker/pool/AFP via Getty Images

Sen. Jim Inhofe (R-Okla.), chairman of the Senate Armed Services Committee, told reporters Wednesday that he plans to move ahead with a crucial defense-spending bill without provisions that would eliminate tech industry protections, defying a veto threat from President Trump.

Why it matters: Inhofe's public rebuke signals that the Senate could have enough Republican backing to override a potential veto from Trump, who has demanded that the $740 billion National Defense Authorization Act repeal Section 230 of the Communications Decency Act.

Scoop: Uber in talks to sell air taxi business to Joby

Illustration: Sarah Grillo/Axios

Uber is in advanced talks to sell its Uber Elevate unit to Joby Aviation, Axios has learned from multiple sources.

Between the lines: Uber Elevate was formed to develop a network of self-driving air taxis, but to date has been most notable for its annual conference devoted to the nascent industry.

Setting the Biden-era cybersecurity agenda

Illustration: Annelise Capossela/Axios

The Biden administration will face a wide array of cybersecurity challenges but can take meaningful action in at least five key areas, concludes a new report by the Aspen Cybersecurity Group.

Why it matters: Cybersecurity policy is a rare refuge from Washington's hyperpartisan dysfunction, as shown by the recent work of the bipartisan Cyberspace Solarium Commission. President-elect Joe Biden should have a real opportunity to make progress on shoring up the nation's cybersecurity and cyber capabilities without bumping up against a likely Republican-controlled Senate.