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JD Lasica / Flickr CC

Pinterest, the online service for bookmarking images, has acquired Jelly, a crowdsourcing Q&A app co-founded by Biz Stone, one of Twitter's founders.

As part of the deal, Stone will join Pinterest as a special advisor to co-founder and product chief Evan Sharp, while his co-founder, Ben Finkel, will join Pinterest's growth product team, said the company. The transaction was "small and all stock," a source close to the deal told Axios.

Search team: Despite being known as a service for creating collections of cake recipes or furniture ideas, Pinterest has been heavily investing in image search technology, and has said it wants to become the "Google of image search." Jelly is also in the search business, though its app focuses on helping people get answers from others in the community, along with some assistance from technology. However, it's still unclear what will happen to Jelly's app, according to a blog post from Stone.

Un-pivot: Stone and Finkel first began working on Jelly in 2013 as a way for people to crowdsource answers to questions via their social media networks. The startup quickly raised millions in funding from venture capitalists like Greylock, but by late 2014, was already shifting its focus to a different app and began winding down within months. However, as Stone later explained, he was still interested in how people search for information, and by spring 2016, the company was back to working on a new version of Jelly. Stone's joke that his company did an "un-pivot"—a play on Silicon Valley jargon for shifting course—even prompted the press to have some fun with it.

The story has been updated with additional details about the deal.

Go deeper

"Atmospheric river" to whiplash Northern California from drought to flood

A map depicting 24-hour preciptation forecast (inches) ending Monday at 5a.m. local time. Photo: NOAA

A series of powerful "atmospheric river" storms are set dump historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest from this weekend, forecasters warn.

Why it matters: A strong atmospheric river, packing large amounts of moisture, is predicted to whiplash Northern California from drought to flood.

10,000 trees near giant sequoia groves to be removed after fires

A firefighter looks up at a giant sequoia tree after fire burned through the Sequoia National Forest near California Hot Springs, California, on Sept. 23. Photo: Patrick T. Fallon/AFP via Getty Images

"Upwards of" 10,000 trees near giant sequoia groves have been "weakened by drought, disease, age, and/or fire" and must be removed in the wake of California's wildfires, the Sequoia and Kings Canyon National Parks announced.

Why it matters: The damage to these trees, considered "national treasures," and work to remove them means a nearby key highway must remain closed to visitors as they have "the potential to strike people, cars, other structures, or create barriers to emergency response services," per a statement from the national parks.

Obama stumps for McAuliffe, urges Virginians not "to go back to the chaos"

Photo: Win McNamee/Getty Images

Former President Barack Obama framed a Nov. 2 gubernatorial race as a bellwether for the Democratic Party and the country, telling a crowd at a campaign event for Terry McAuliffe on Saturday that "I believe you, right here in Virginia, are going to show the rest of the country and the world that we're not going to indulge in our worst instincts."

Why it matters: With just over a week to go before Election Day in the Commonwealth, McAuliffe is bringing out the big guns. The 44th president appeared on the campus of Virginia Commonwealth University to urge supporters to get to the polls.