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A PG&E contractor works on utility poles. Photo: Philip Pacheco/AFP via Getty Images

PG&E will start cutting power Wednesday to about 150,000 customers in 18 California counties in the latest wave of preemptive blackouts to curb wildfire risks.

Why you'll hear about this again: The embattled utility will probably need to keep doing this for a long time. But the blackouts are just one force speeding the rise of what Shayle Kann of the VC firm Energy Impact Partners calls "resilience culture."

  • It's how Kann, in a new Medium post, describes the wider move among people, local officials and companies to prepare assets for severe weather and disasters.
"I think we’re on the cusp of a cultural transformation, one in which the idea of investing in resilience gains mainstream status for anyone who owns something worth protecting."
Shayle Kann

Where is stands: He explores how the PG&E shutoffs have accelerated the trend of companies marketing backup power like generators and solar-plus-storage systems.

  • But that's just one part of the picture.
  • The post covers a spike in backup power interest after 2017's Hurricane Harvey hit Texas; the benefits of fire-resistant buildings; widening recognition of the need for utilities to invest in infrastructure hardening and more.

The bottom line: Kann cites analyses showing that retrofitting homes to harden against disasters is a slam-dunk from a cost-benefit standpoint, and that utility investments in resilient equipment will yield ratepayer savings.

What's next: Kann, whose post is adapted from his wider presentation at Energy Impact Partners' annual meeting and touts their portfolio companies, acknowledges that resilience investments have "historically been a tough sell."

  • But he adds: "[M]y bet is that every year that we break records for new threats, we’ll inch toward this resilience mindset."

Go deeper:

Go deeper

59 mins ago - World

One-year anniversary of Beirut blast marked by grief, anger

White roses are seen on portraits of victims of last year's Beirut port blast in the Lebanese capital, as Lebanon marks on August 4, 2021. Photo: Joseph Eid/AFP via Getty Images

Fluctuating between feelings of sadness, grief and anger, Beirut residents on Wednesday marked the one-year anniversary of the port explosion that killed more than 200 people and injured thousands of others.

The big picture: No senior official has been held accountable for the blast, which was caused by a large amount of ammonium nitrate stored unsafely at the port for years, per Reuters.

Kendall Baker, author of Sports
1 hour ago - Sports

The NCAA's summer of change

Illustration: Aïda Amer/Axios

The college sports landscape has changed more this summer than at any other point in history, as the NCAA grapples with new rules and shifting power dynamics.

The state of play: When NCAA competition resumes this fall, everyone involved — from student-athletes and coaches, to universities and fans — will be entering a new world.

Mike Allen, author of AM
2 hours ago - Politics & Policy

Ohio upset's '22 clues

Shontel Brown campaigns with Rep. James Clyburn in Cleveland on July 31. Photo: Michael M. Santiago/Getty Images

An upset in Ohio on Tuesday night is giving moderate, Biden-aligned Democrats momentum vs. the party's vocal left ahead of next year's midterms.

Driving the news: In a special primary for U.S. House in the Cleveland area, Cuyahoga County Council member Shontel Brown pulled out a surprise victory for the Democratic establishment in Cleveland.