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Peloton acquires music distributor Neurotic Media

Woman on cycling bike.
Photo: Peloton

Spinning startup Peloton, a business that lets users work out at home with a cycling bike via live streamed classes, acquired Neurotic Music Wednesday, per TechCrunch.

Why it matters: Streaming workouts, meet streaming music. Peloton, which has also diversified into the treadmill business, depends on music to drive its workout sessions. Neurotic is a veteran middleman between music publishers and brands.

The details:

  • Founder of Neurotic Media Shachar Oren will become a VP at Peloton.
  • Neurotic Media offices will remain in its headquarters in Atlanta.
  • Financial terms of the deal were not disclosed.
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