Johannes Gutenberg, German printer in his printing works. Photo: Photo12/UIG via Getty Images

San Francisco-based Stripe, an online payments company, is adding book publishing to its list of activities.

The bottom line: This is the latest example of how tech companies use content marketing to build their brands and connect with customers (and would-be customers) beyond the products they sell.

Stripe’s big picture: “Stripe’s mission is to grow the GDP of the internet,” it tells Axios, adding that it does this by providing tech tools as well as “by sharing previously hard-to-acquire knowledge and expertise about starting and running companies.”

  • Stripe already has three other projects under that umbrella: Indie Hackers, a website and community for entrepreneurs; Increment, a quarterly magazine about software engineering; and Atlas Guides, detailed guides for running internet companies.

The details: It recently published its first book, “High Growth Handbook,” by entrepreneur and investor Elad Gil.

  • The company says it's been eyeing the publishing project for years, and currently has a small team in-house working with outside partners who handle logistics.
  • Three books are already in the pipeline: Tyler Cowen’s “Stubborn Attachments,” Martin Gurri’s “The Revolt of the Public and the Crisis of Authority,” and a re-publication of Mitchell Waldrop’s “The Dream Machine.”
  • The company says it doesn’t view Stripe Press as a potentially major source of revenue, but rather as a tool to accomplish its main mission of helping entrepreneurs.

Not alone: Home-sharing company Airbnb publishes a travel magazine, while direct-to-consumer companies like Casper (mattresses) and Dollar Shave Club (razors) have their respective online magazines, to mention a few. Other startups like Intercom, which makes software for talking to customers, and All Turtles, a startup studio, are using their blogs to publish articles that go beyond promoting their products.

Go deeper

10 hours ago - Health

15 states broke single-day coronavirus records this week

Data: Compiled from state health departments by Axios; Map: Danielle Alberti/Axios

At least 15 states broke their single-day novel coronavirus infection records this week, according to state health department data reviewed by Axios.

The big picture: The number of coronavirus cases increased in the vast majority of states over the last week, and decreased in only two states plus the District of Columbia, Axios' Andrew Withershoop and Caitlin Owens report.

Updated 10 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 3 p.m. ET: 11,143,945 — Total deaths: 527,681 — Total recoveries — 6,004,593Map.
  2. U.S.: Total confirmed cases as of 3 p.m. ET: 2,818,588 — Total deaths: 129,584 — Total recoveries: 883,561 — Total tested: 34,213,497Map.
  3. States: Photos of America's pandemic July 4 ICU beds in Arizona's hot spot reach near capacity.
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Trump extends PPP application deadlineKimberly Guilfoyle tests positive.
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: 31 MLB players test positive as workouts resume.
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.
10 hours ago - Health

In photos: America celebrates July 4 during global pandemic

Photo: Francine Orr/Los Angeles Times/Getty Images

The U.S. has already celebrated Easter, graduations and so much more during the coronavirus pandemic, and now it can add July 4 to the list.

The state of play: Axios' Stef Kight writes public parades and fireworks displays around much of the country are being canceled to prevent mass gatherings where the virus could spread. Hot-dog contests and concerts will play to empty stands and virtual audiences — all while American pride treads an all-time low.