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Johannes Gutenberg, German printer in his printing works. Photo: Photo12/UIG via Getty Images

San Francisco-based Stripe, an online payments company, is adding book publishing to its list of activities.

The bottom line: This is the latest example of how tech companies use content marketing to build their brands and connect with customers (and would-be customers) beyond the products they sell.

Stripe’s big picture: “Stripe’s mission is to grow the GDP of the internet,” it tells Axios, adding that it does this by providing tech tools as well as “by sharing previously hard-to-acquire knowledge and expertise about starting and running companies.”

  • Stripe already has three other projects under that umbrella: Indie Hackers, a website and community for entrepreneurs; Increment, a quarterly magazine about software engineering; and Atlas Guides, detailed guides for running internet companies.

The details: It recently published its first book, “High Growth Handbook,” by entrepreneur and investor Elad Gil.

  • The company says it's been eyeing the publishing project for years, and currently has a small team in-house working with outside partners who handle logistics.
  • Three books are already in the pipeline: Tyler Cowen’s “Stubborn Attachments,” Martin Gurri’s “The Revolt of the Public and the Crisis of Authority,” and a re-publication of Mitchell Waldrop’s “The Dream Machine.”
  • The company says it doesn’t view Stripe Press as a potentially major source of revenue, but rather as a tool to accomplish its main mission of helping entrepreneurs.

Not alone: Home-sharing company Airbnb publishes a travel magazine, while direct-to-consumer companies like Casper (mattresses) and Dollar Shave Club (razors) have their respective online magazines, to mention a few. Other startups like Intercom, which makes software for talking to customers, and All Turtles, a startup studio, are using their blogs to publish articles that go beyond promoting their products.

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Mayors see cryptocurrency as a way to address income inequality

Illustration: Sarah Grillo/Axios

At the U.S. Conference of Mayors' meeting in D.C. this week, there's buzz around the idea of giving cryptocurrency accounts to low-income people.

Why it matters: Cities have been experimenting with newfangled ways to address income inequality — like guaranteed income programs — and the latest wave of trials could involve paying benefits or dividends in bitcoin, stablecoin or other digital currencies.

Updated 59 mins ago - Politics & Policy

Omicron dashboard

Illustration: Aïda Amer/Axios

  1. Health: FDA OKs antiviral drug remdesivir for non-hospitalized COVID patients — Walensky: CDC language "pivoting" on "fully vaccinated" — Fauci: "Confident" Omicron cases will peak in February
  2. Vaccines: Team USA 100% vaccinated against COVID ahead of Beijing Olympics — Kids' COVID vaccination rates are particularly low in rural America — Annual COVID vaccine preferable to boosters, says Pfizer CEO.
  3. Politics: Arizona governor sues Biden administration over COVID funds tied to mandates — Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" on anti-mask school policies.
  4. World: Greece imposes vaccine mandate for people 60 and older — Austria approves COVID vaccine mandate for adults — Beijing officials urge COVID-19 "emergency mode" before Winter Olympics.
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Updated 3 hours ago - Sports

Experts predict major boom for North American sports stadiums

Rendering of the $375 million Moody Center on the UT-Austin campus. Photo courtesy of Moody Center

Stadium and arena construction in North America will total a relatively tame $5.8 billion this year, a 12% decrease from 2021.

The big picture: What the industry lacks in construction it expects to make up for in design, with experts predicting a sports venue boom over the next half-decade, SBJ reports.