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Our expert voices conversation about the death of retail.

Much of discretionary spending is influenced by fun factors such as community-driven engagement, inspiring moments, memorable experiences, personalized attention, emotional connection, and more. The truth is there's little of this with Amazon, and this is where brands and retailers can have the most impact to win customers, especially millennials. Technology is enabling richer and more dynamic customer engagement across channels: stores, websites, mobile apps, social media; all of this stands to further connections with consumers and raises the importance of brand as a means to stand out in a vast ecosystem.

Also, with brands moving off the pages of magazines and beyond the boundaries of store walls, they're free to engage with consumers in real time through the context of content (think Instagram, Facebook, Snapchat, and blogs).

Bottom line: These trends most often direct transactions straight to brands and specialty retailers, and will only continue in popularity.

Other voices in the conversation:

Go deeper

Updated 35 mins ago - Politics & Policy

Bill Clinton hospitalized for non-COVID-related infection

Former President Bill Clinton. Photo: Win McNamee/Pool/AFP via Getty Images

Former President Bill Clinton was admitted to the University of California, Irvine Medical Center on Tuesday for a non-COVID-related infection, his spokesperson Angel Ureña said Thursday.

The latest: In an update on Friday, Ureña said Clinton's health indicators are "trending in the right direction, including his white blood count which has decreased significantly."

Tina Reed, author of Vitals
6 hours ago - Health

FDA panel endorses shot of J&J booster for adults

Photo: Wolfgang Kumm/picture alliance via Getty Images)

Members of the Food and Drug Administration's vaccine expert panel on Friday unanimously endorsed a booster shot for adult recipients of Johnson & Johnson's COVID-19 vaccine at least two months after the initial dose.

Why it matters: The advisory committee raised concerns about a dearth of data to support their decision but ultimately decided to support an additional shot for those over 18.

Capitol Police officer indicted for obstructing Jan. 6 investigation

Trump supporters clash with police and security forces as people try to storm the Capitol on Jan. 6. Photo: Brent Stirton/Getty Images

A U.S. Capitol Police officer has been indicted on obstruction of justice charges for allegedly helping hide evidence of a participant's involvement in the Jan. 6 riot.

Driving the news: Officer Michael A. Riley, 50, is accused of telling the unidentified participant, referred to as "Person 1," in the Jan. 6 riot to delete posts from Facebook, which showed them in the Capitol during the attack.

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