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The NRA has hit the mark on digital activism

NRA President Wayne LaPierre
NRA President Wayne LaPierre at the NRA Leadership Forum. Photo: Jim Watson / AFP / Getty Images

The NRA has gotten something right: it's extremely effective in pushing its message onto as many platforms, and in front of as many people, as possible.

How they do it: They aren't using traditional tactics, like knocking on doors or making cold calls to get their message across. The NRA's official app, NRA-ILA, is used by tens of thousands of people. Through push notifications and in-app reminders, users (who aren't necessarily NRA members) are encouraged to call their representatives, post on social media, and donate. Thomas Peters, the founder of uCampaign which created the app, told Axios it's a "tremendous success."