Axios Salt Lake City

February 20, 2026
👋 Hello and happy Friday! Axios reporter Sami Sparber here, talking about why younger generations are returning to iPods and vinyl records.
🎧 Sounds like: "Drops of Jupiter" by Train
🌨️ Today's weather: Light snow likely, with a high of 37 and a low of 19.
Today's newsletter is 783 words, a 3-minute read.
1 big thing: ⏮️ Why people are buying iPods again
Grab your corded headphones: People are snapping up Apple's retired MP3 players for nostalgia and a break from smartphones.
The big picture: For younger generations especially, the comeback is part of a broader return to offline devices and hobbies, driven by digital burnout.
By the numbers: Search interest for the original iPod and the iPod Nano spiked last year — even though Apple discontinued the product line in 2022, according to Google Trends data.
- eBay searches jumped for the iPod Classic (+25%) and iPod Nano (+20%) between January and October 2025 compared with the same period in 2024, per internal data shared with Axios.
- Apple did not respond to requests for comment.
How it works: Older tech tends to be "single-purpose," says Cal Newport, a computer science professor and author of "Digital Minimalism." "All you can do with an iPod, for example, is listen to music."
- Smartphones, by contrast, bundle music, messages, social feeds, news and more, making it "nearly impossible to control your technology use with any consistency," Newport says.
What they're saying: Katherine Esters, who "grew up with the rise and fall of iPods," recently purchased a Classic model for $100 on Facebook Marketplace.
- She listens to it when she's "trying to cleanse myself of being on my phone."
- "Sometimes, I just want to go out, take a walk, and I want to listen to music, but I don't necessarily want 20 notifications," Esters tells Axios.
Between the lines: The MP3 revival also taps into so-called "friction-maxxing," as younger people embrace more hands-on experiences over algorithmic ease, says Libby Rodney, chief strategy officer at The Harris Poll.
- Think: Manually loading a set number of songs onto an iPod instead of letting a streaming app curate a playlist for you.
- "We're moving away from total, seamless, convenience culture," Rodney tells Axios.
The intrigue: Some students are even using iPods to get around phone bans at school, the New York Times reports.
Reality check: Music streaming isn't fading anytime soon.
- U.S. on-demand audio streaming reached 1.4 trillion song streams in 2025, up from 1.3 trillion the year before, according to Luminate, an industry data firm.
2. 🎧 How younger generations are jamming
A music-centered night out doesn't have to mean a concert: Expect more vinyl nights, pop-up choirs and music bingo this year.
Why it matters: Gen Zers and millennials are seeking "uncurated, unfiltered experiences," according to Eventbrite's new trends report.
By the numbers: Nationwide, there were 36% more vinyl night events from August 2024 to July 2025 than the year before, feeding a growing demand for analog music. Attendance jumped 95%.
- "One-day choirs" — temporary singing sessions that don't require auditions — also saw a surge in events (+87%) and turnout (+149%).
The big picture: Polished production is out.
"Soft socializing" is in. Some 60% of respondents say socializing matters, but they don't want it to be the focus of a gathering.
- U.S. music bingo attendance is up 149%, per the report. The twist on classic bingo swaps in songs and artist names, giving people something low-pressure to do while they connect.
- And Japanese-style listening bars, where patrons sip and tune in to curated tracks, are gaining ground over nightclubs, Smithsonian magazine reports.
3. 💿 Swift dominates vinyl sales


Taylor Swift's "The Life of a Showgirl" — the biggest album release in music history — sold 1.6 million vinyl copies in the U.S. last year, representing over 3% of all units sold, per industry data firm Luminate.
Why it matters: Swift helped as U.S. vinyl sales rose for the 19th straight year in 2025.
- Sales climbed 9% to nearly 48 million units, according to Luminate's Year-End Music Report.
Reality check: The year's next top-selling vinyl albums, Sabrina Carpenter's "Man's Best Friend" (292,000 units) and Kendrick Lamar's "GNX" (279,000 units), weren't even close to Swift's tally.
Follow the money: Around 2 in 5 vinyl records were sold at indie stores, per the report.
- Millennials posted the biggest increase in vinyl purchases over the past year.
What's next: Record Store Day returns April 18, bringing special releases to indie shops, including titles from Pink Floyd, Bruce Springsteen, Charli XCX, Bruno Mars and the "KPop Demon Hunters" soundtrack.
4. 1 fun thing: 🍏 The original iPod slogan
When Apple launched the iPod in 2001, its pitch was simple: "1,000 songs in your pocket."
- It cost $399. (That's around $725 today.)
Here's what Apple's homepage looked like that day, captured via the Wayback Machine.
Our picks:
🏃♀️ Sami thinks a clip-on iPod Shuffle would be great to use on runs.
Thanks to our editor Carly Mallenbaum.
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