Axios Portland

February 23, 2026
👋 Hello and happy Monday! Axios reporter Sami Sparber here, talking about why younger generations are returning to iPods and vinyl records.
🌧️ Today's weather: Rain, with a high of 50 and a low of 41.
🎧 Sounds like: "Drops of Jupiter" by Train
Today's newsletter is 1,165 words, a 4.5-minute read.
1 big thing: ⏮️ Why people are buying iPods again
Grab your corded headphones: People are snapping up Apple's retired MP3 players for nostalgia and a break from smartphones.
The big picture: For younger generations especially, the comeback is part of a broader return to offline devices and hobbies, driven by digital burnout.
By the numbers: Search interest for the original iPod and the iPod Nano spiked last year — even though Apple discontinued the product line in 2022, according to Google Trends data.
- eBay searches jumped for the iPod Classic (+25%) and iPod Nano (+20%) between January and October 2025 compared with the same period in 2024, per internal data shared with Axios.
- Apple did not respond to requests for comment.
How it works: Older tech tends to be "single-purpose," says Cal Newport, a computer science professor and author of "Digital Minimalism." "All you can do with an iPod, for example, is listen to music."
- Smartphones, by contrast, bundle music, messages, social feeds, news and more, making it "nearly impossible to control your technology use with any consistency," Newport says.
What they're saying: Katherine Esters, who "grew up with the rise and fall of iPods," recently purchased a Classic model for $100 on Facebook Marketplace.
- She listens to it when she's "trying to cleanse myself of being on my phone."
- "Sometimes, I just want to go out, take a walk, and I want to listen to music, but I don't necessarily want 20 notifications," Esters tells Axios.
And iPods can evoke memories of slower, less chaotic times.
- "Gen Z and young adults are experiencing a lot of uncertainty in our lives, and it's very hard for us to have a lot of hope in the future," says Natalie Constantine, who received a secondhand iPod Nano this past Christmas.
- "So, we kind of attach to things that brought us hope and happiness in the past, like using an iPod."
Between the lines: The MP3 revival also taps into so-called "friction-maxxing," as younger people embrace more hands-on experiences over algorithmic ease, says Libby Rodney, chief strategy officer at The Harris Poll.
- Think: Manually loading a set number of songs onto an iPod instead of letting a streaming app curate a playlist for you.
- "We're moving away from total, seamless, convenience culture and back to finding meaning in friction," Rodney tells Axios.
The intrigue: Some students are even using iPods to get around phone bans at school, the New York Times reports.
Reality check: Music streaming isn't fading anytime soon.
- U.S. on-demand audio streaming reached 1.4 trillion song streams in 2025, up from 1.3 trillion the year before, according to Luminate, an industry data firm.
The bottom line: What goes around comes back around, click wheel and all.
2. 🎧 How younger generations are jamming
A music-centered night out doesn't have to mean a concert: Expect more vinyl nights, pop-up choirs and music bingo this year.
Why it matters: Gen Zers and millennials are seeking "uncurated, unfiltered experiences," according to Eventbrite's new trends report.
By the numbers: Nationwide, there were 36% more vinyl night events from August 2024 to July 2025 than the year before, feeding a growing demand for analog music. Attendance jumped 95%.
- "One-day choirs" — temporary singing sessions that don't require auditions — also saw a surge in events (+87%) and turnout (+149%).
The big picture: Polished production is out.
- Nearly 60% of Gen Z and millennial respondents across the U.S. and U.K. say they want events to feel one-of-a-kind, while roughly half say they wish events felt "less curated and more real," Eventbrite's survey finds.
- Around 80% say spontaneity is important at events.
"Soft socializing" is in. Some 60% of respondents say socializing matters, but they don't want it to be the focus of a gathering.
- U.S. music bingo attendance is up 149%, per the report. The twist on classic bingo swaps in songs and artist names, giving people something low-pressure to do while they connect.
- And Japanese-style listening bars, where patrons sip and tune in to curated tracks, are gaining ground over nightclubs, Smithsonian magazine reports.
The bottom line: "Live events are becoming more human, authentic, and alive than ever," according to Eventbrite's report.
3. Rose City Rundown
🚲 Both of Portland's clothing-optional cycling events — the Portland World Naked Bike Ride and its spin-off, the World Naked Bike Ride Portland — have announced their dates: the former on July 25 and the latter on Aug. 8. (The Oregonian)
🔥 Dozens of wildfire-detection cameras in Oregon could be taken offline unless the University of Oregon lab that runs them receives more state funding during the current legislative session. (KGW)
👀 State senators punted on a vote to reschedule the gas-tax referendum for a third time Friday as Democrats worked to gather the support necessary to move the vote to the May primary instead of the November general election.
- Lawmakers have a hard deadline of Wednesday for ballots to be printed on time. (Oregon Capital Chronicle)
✈️ Several flights between Portland and cities in Mexico were canceled Sunday due to violence that erupted in Puerto Vallarta after the Mexican army killed the leader of a drug cartel. (OPB)
4. 💿 Swift dominates vinyl sales


Taylor Swift's "The Life of a Showgirl" — the biggest album release in music history — sold 1.6 million vinyl copies in the U.S. last year, representing over 3% of all units sold, per industry data firm Luminate.
Why it matters: Swift helped as U.S. vinyl sales rose for the 19th straight year in 2025.
- Sales climbed 9% to nearly 48 million units, according to Luminate's Year-End Music Report.
Reality check: The year's next top-selling vinyl albums, Sabrina Carpenter's "Man's Best Friend" (292,000 units) and Kendrick Lamar's "GNX" (279,000 units), weren't even close to Swift's tally.
State of play: As vinyl becomes more mainstream, helped by younger listeners leaning into offline activities and physical media, its audience is diversifying, per the report.
- Black, Asian, Hispanic and other nonwhite consumers made up roughly half of all vinyl buyers, up 18 percentage points from the previous year.
Follow the money: Around 2 in 5 vinyl records were sold at indie stores, per the report.
- Millennials posted the biggest increase in vinyl purchases over the past year.
What's next: Record Store Day returns April 18, bringing special releases to indie shops, including titles from Pink Floyd, Bruce Springsteen, Charli XCX, Bruno Mars and the "KPop Demon Hunters" soundtrack.
5. 1 fun thing: 🍏 The original iPod slogan
When Apple launched the iPod in 2001, its pitch was simple: "1,000 songs in your pocket."
- It cost $399. (That's around $725 today.)
Here's what Apple's homepage looked like that day, captured via the Wayback Machine.
Our picks:
🏃♀️ Sami thinks a clip-on iPod Shuffle would be great to use on runs.
🎧 Kale still remembers the yellow Sony "sport" walkman he got for Christmas when he was like 12.
🕺🏻 Meira is jamming out to Jade's "That's Showbiz Baby!"
Thanks to our editor Carly Mallenbaum.
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