The FIFA World Cup kicks off June 11 and will be played across the United States, Mexico and Canada.

Why it matters: More Americans are tuning into soccer ahead of the sport's most prestigious tournament, with hopes that this summer will spark the kind of breakthrough interest the 1994 World Cup did the last time it was played on American soil.

State of play: 37% of people anticipate their interest in soccer will increase over the next 18 months, according to Nielsen data.

Context: Soccer was still foreign to many Americans in 1994. Now, people have local teams they support or they've started watching leagues in other countries.

• "People are willing to pay to see soccer," Wake Forest economics professor Todd McFall tells Axios. "They've made soccer a part of their life."

By the numbers: Participation in the sport has also increased.

• Of the 5.6 million high school athletes who played sports in 1993-1994, 7.5% of them played soccer, according to data from the National Federation of State High School Associations.
• As of 2024-2025, 10.6% of high school students played the game.
• For ages 6 and up, more than 16.7 million people played outdoor soccer in the U.S. in 2025, Sports & Fitness Industry Association data shows.

Zoom out: Much has changed in the U.S. since the tournament took place here 32 years ago.

• Now there are several professional leagues for both men and women, more people playing the game overall, and more ways to watch the sport than ever before.

For one glorious month, fans around the world stop to watch the same thing.

• Add in Lionel Messi's likely last dance and a tournament playing out in your backyard, and even the most casual fan has reason to tune in.

By the numbers: The 2026 World Cup runs June 11 to July 19 across 16 host cities.

• 48 teams (up from 32).
• 104 matches over 39 days.
• Three host countries, a first for the men's tournament.

The favorites: Spain, France and England headline the sportsbooks, with five-time winner Brazil and reigning champ Argentina right behind. Norway is the buzzy dark horse, back on the World Cup stage after a 28-year absence, with lethal striker Erling Haaland.

State of play: The U.S. Men's National Team drew Group D with Paraguay, Australia and Turkey, opening June 12 in Los Angeles. Argentine coach Mauricio Pochettino runs the show.

• BetMGM gives the U.S. roughly a 2.4% chance of winning the trophy.

The intrigue: This World Cup looks different from the ones you remember. The larger field means a brand new round of 32 before the bracket reaches the round of 16.

Stunning stat: The prize pool totals $727 million, with $50 million going to the winner. Every team pockets at least $10.5 million just for booking the trip.

How to watch: Fox and FS1 will have every match in English, and Fox One will stream them all. Telemundo and Universo will carry the Spanish broadcast, with Peacock streaming that feed.

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