Situational awareness: Dunkin' Donuts is becoming Dunkin'. Fog Creek Software is becoming Glitch. Weight Watchers is becoming WW. As fans of #brevity, we at Axios can't help but approve, even when one of the names sounds like a web address that has been truncated to the point of uselessness.

Meanwhile, if this week taught us anything, it's that being brutally attacked by the billionaire co-founder of your most valuable subsidiary will generate bad press but no real damage. Getting sued by the SEC, on the other hand, hurts.