Super Bowl fans have Dallas to thank for its snappy name.

Why it matters: The National Football League, divided among the American Football Conference and the National Football Conference, would not exist in its current form without Dallas native Lamar Hunt.

Driving the news: A team with Dallas roots — the Kansas City Chiefs — plays one of the Dallas Cowboys' biggest rivals — the Philadelphia Eagles — on Sunday.

Flashback: Dallas businessmen Hunt and Clint Murchison Jr. were both courting the NFL in the 1950s to add a Dallas franchise.

• Hunt's requests were denied, so he formed the American Football League in 1959 to rival the NFL and founded the Dallas Texans. Murchison's NFL-backed Dallas Cowboys debuted around the same time.
• After three years, the Dallas Texans moved to Kansas City and were renamed the Chiefs.

Fun fact: The AFC Championship trophy is named after Lamar Hunt.

The intrigue: Hunt and Murchison's manager met in secret in Dallas, including at a Love Field parking lot, to hash out the AFL and NFL merger.

• They also reportedly discussed the beginnings of Monday Night Football and the Super Bowl, per the Dallas Morning News.

What they did: Hunt wrote to the NFL commissioner in 1966, suggesting that the two leagues' champions play each other every year.

• "If possible, I believe we should 'coin a phrase' for the Championship Game. I have kiddingly called it the 'Super Bowl,' which obviously can be improved upon," he wrote.
• The first Super Bowl was played in 1967 in Los Angeles.

Yes, but: While Hunt is widely credited by the NFL and others with naming the Super Bowl, Yahoo Sports theorizes the name may have been coined by journalists.

Zoom out: The Hunt family, whose net worth is estimated to be almost $30 billion, are one of the richest families in America and still own the Chiefs.

• They invest in sports, energy and real estate. Lamar Hunt's sons own FC Dallas.

Sports betting isn't legal in Texas, but it's possible to make money on the big game through some apps.

Driving the news: A Texan can buy a $9 futures contract on the Super Bowl, using the prediction market Kalshi.

• Kalshi, which is regulated by the Commodities Futures Trading Commission, is not considered a sports betting app.
• The app allows users to buy and trade contracts on the outcomes of events. Kalshi has opened up sports event trading contracts in all 50 states, even where sports gambling is prohibited

How it works: Kalshi is not like familiar sports books, such as Draft Kings and Fan Duel. You don't bet the over/under and there's no point spread.

• Users take sides of contracts against each other. "Kalshi is the first CFTC regulated exchange dedicated to trading on the outcome of future events," the company states on their website.

By the numbers: A Texas-based Axios reporter opened a Kalshi account and bought a contract for one of the teams to win the Super Bowl.

• If the team wins, the payout is $17.

Zoom out: Kalshi isn't the only app that allows for some sports wagering in Texas.

• PrizePicks, which announced a partnership last year with the Dallas Stars, lets Texans play Pick 'Em.
• Users choose at least two players from any sport and pick whether the athlete will score more or less than their projected statistics. You win if you pick all the player outcomes correctly.

The bottom line: Industry lobbyists are again pushing the Texas Legislature to legalize mobile sports betting but they face an uphill climb.

⚖️ Texas AG Ken Paxton is asking the Dallas and Irving school districts to turn over documents pertaining to policies related to transgender athletes participating in UIL events. (NBC5)

🛝 South Oak Cliff Renaissance Park has been linked to a reduction in 911 calls in the area since the park opened in 2021, according to a new study. (FOX4)

✏️ A school voucher bill heads to the Texas House after the Senate passed it this week. (KUT)

🖌️ A mural of Elon Musk in South Texas was vandalized with the words "deny, defend, depose," the same words etched on the ammunition used in the killing of the UnitedHealthcare CEO. (DMN)

Sometimes big bosses of Axios visit Dallas, and we demand they write for the newsletter.

• In this case, Axios publisher Nicholas Johnston went on a cocktail adventure for us.

Context: Johnston was staying downtown for an event and went to a business dinner at The Woolworth, which has a side view of the famous Eye.

• Though Johnston had some difficulty finding an ideal running path out of the city's center, he did praise the walkability of the AT&T Discovery District.

What to order: Kentucky Blue — Blueberry-infused rye, Cocchi di Torino and citrus.

Where: The Woolworth, 520 Elm St.

Cost: $13

Nick's six-word review: It was fine. Drank it all.

📭 Know a drink we should make our bosses try? Hit reply and tell us.