Good morning! Dropping in with this month's comms case study.

• 🧠 This is a new monthly offering exclusive to Axios Communicators Pro members meant to dive deep into the communication challenges that are making headlines. Please do not forward.
• 💡 The goal is not to knock or blame comms teams, but to examine the course of events — and its impact — in a clinical and actionable way.

This special report, edited by Christine Wang and copy edited by Egan Millard, is 1,699 words, 6.5 minutes.