Matt Gorman has been appointed chief communications officer of Targeted Victory, the digital marketing and political affairs shop founded by Republican operative Zac Moffatt.

Why it matters: The firm seeks to help Fortune 100 companies navigate Trump's Washington.

Catch up quick: Before joining Targeted Victory in 2019, Gorman served as communications director for the National Republican Congressional Committee (NRCC).

• Gorman has also worked on several political campaigns, including as a senior adviser to Tim Scott for America, rapid response director and national spokesman for Jeb Bush's 2016 presidential campaign, and deputy rapid response director on Mitt Romney's 2012 campaign.

What he's saying: "Public affairs has been one of the fastest-growing parts of our business, especially over the last year," Gorman told Axios.

• "The reality is, advocacy and messaging are shifting dramatically. If you're doing the same things you've always done, you won't just get the same results. You'll be left behind," he added.

What he's watching: The impact AI will have on the workforce and the growing intersection of politics and business.

• "It's no longer enough to avoid the thickets; companies need to be prepared to navigate them with a clear strategy, mitigate risk before it becomes a crisis, and tell a compelling story that resonates with employees, policymakers, and the public," he says.

• McDonald's named Kathy Baird senior vice president, chief impact officer and Anne Hammer vice president, global chief communications officer.
• Unilever appointed Michael Stewart as chief corporate affairs and communications officer.
• Laurel Greatrix is chief communications officer for Tripadvisor Group.
• Blue Origin named Christopher Fuller head of marketing & communications.
• HopSkipDrive named Loni Mahanta chief legal and corporate affairs officer.
• Qdoba promoted Jon Burke to chief marketing officer.
• Tom Gavin joins Pax8 as chief marketing and communications officer.
• American Express alum Alan Fitts joins Blackstone as COO for corporate affairs and head of sustainability.
• Snap promoted Jennifer Park Stout to SVP for global policy and platform operations.
• Boeing alum Brian Besanceney joined Alethea as principal adviser.
• Tricia Mifsud joins IAS as senior vice president, communication.
• Ryan Carney is vice president of government affairs at Crypto.com.
• Teladoc Health promoted Lou Serio to vice president, communications.
• JPMorgan alum Kate Bernard joins YouTube as head of strategic initiatives for government affairs and public policy.
• Halle Marchese joins Cursor as head of communications and marketing.
• EA alum Matt Faust joins Dropbox as head of product & brand communications.
• Kati Dahm joins Revel as head of communications and marketing.
• Amazon alum Erika Reynoso joins Coupang as head of global public affairs.
• Simran Kodesia joins Peak XV Partners as head of communications.
• Quest Software named AWS alum Matt Hurst as head of global aorporate communications.
• Mercor names Heidi Hagberg as head of communications.
• Bloomberg Media promoted Brittany Uter to deputy global head of communications.
• Edelman Smithfield alum Bill Price joins Novartis as global head of finance, strategy and growth communications.
• Ryan Lee joins Citi as vice president, flagship publications.
• NBC News promoted Dominique Donahue to senior director, communications and Courtney Clawson to senior publicist.
• Rob Mathis joins PepsiCo as senior director, global strategy & transformation communications.
• Boeing named Jessica Kowal director, corporate strategy and sustainability communications and Andy Lee director, external communications.
• Dell Technologies promoted Stephanie Djordjevic to federal public affairs lead.
• LinkedIn promoted Amanda Purvis to director, corporate communications.
• Patrick Rutherford joined Nvidia as director, corporate communications.
• Abby Dickes is director, communications at Sceye.
• Arianna Thomas is now head of communications at Fora Travel.
• Independence Pet Holdings promoted Amanda Trcka to director, communications.
• Iconiq added Emily Brady to lead communications and content and Malia Nakamura as digital manager.
• Jake Martin joins Hims & hers to support strategic communications.
• CNN alum Brian Fung joins Goolge as an external communications manager for search, news ecosystem.
• Chevron alum Elizabeth Walden joins Meta as internal communications manager.
• NBCU alum Kelly Rollins joins Publicis Sapient as a PR manager.
• Edelman alum Sarah Teitelman joins L'Oréal as corporate communications manager.
• Sam Raffalli joins Nasdaq as senior specialist, corporate communications.
• Lyft alum Talyr Hill joins Hinge as PR manager.
• Sammy Criscitello joins PayPal as consumer communications manager.
• Ritu Sharma is a marketing manager at Battery Ventures.
• Christian Lum joins Roblox as coordinator, communications; Sophie Jennings joins the executive communications team.

• Burson promoted Randa Stephan to global chief brand and corporate strategy officer.
• FGS Global named Julia Phelps chief marketing officer and head of transformation; Nyssa Kourakos as partner, head of Miami office; and Dave Reuter as Senior Advisor.
• We. Communications promoted Marisa Lalli to head of consumer sector for North America.
• Teneo added Brandon Borrman as senior managing director and head of the San Francisco office.
• Adam Weiss joins Penta Group as a partner; former U.K. foreign secretary and chancellor of the exchequer Philip Hammond is a global adviser.
• AirMail alum Harrison Vail joins Gravity Strategic Partners as a partner.
• Weber Shandwick named Maggie Shepherd senior vice president, corporate advisory.
• Narrative Strategies added managing directors Caleb Barnhart and Graham Newhall to lead its New York office.
• Eric Bonach and Asher Levine join Prosek Partners as managing directors.
• FTI Consulting added Keeley Hanlon as managing director and Michelle Rose Micor as director, cybersecurity & data privacy communications.
• Zeno Group added Karyn Barr as head of technology.
• Heather Knox joins Curley Co. as executive vice president.
• Andrew Light joins DGA Group as senior adviser.
• Integral named Rachel Zakariasen senior vice president of transformational change.
• Pardis Mahdavi join Legend Labs as Partner.
• U.S. Senate alum Evan Lukaske joins The Herald Group as a vice president.
• JPMorgan Chase alum Meredith Aronson joins Stagwell as vice president, corporate affairs.
• Infinite hired APCO alum Zoe Tobin as vice president.
• TrailRunner International added Ali Adkins and Deron Smith as directors.
• Andrew Brenner is now managing director, public affairs D.C. at Marathon Strategies.
• The Bliss Group promoted Darcy Dehais, Ellen Evans, and Rona Vaselaar to vice president; Alexis Odesser to managing director, healthcare practice lead and Reed Handley to managing director, financial services practice co-lead.
• SBS Comms added Darrell Etherington and Madeline Abelson as vice presidents; Amy Cai as senior director; Avery O'Neil and Sandra McGaugh are account directors; Hannah Burkey and Amelia Frampton are now senior account managers; Marrissa Sands and Brady Lauer are now account managers; and Lizette Gutierrez and Verónica Angulo are now account coordinators.
• The Colab added Heather Gianfelice and Hailey Quinn as senior directors, Camila Contreras Merlo Flores as a senior manager and Lizzy Allen as a manager.
• Linhart PR promoted Kelly Brown to senior account director.
• Dukas Linden Public Relations promoted Eleanor Johnson to director.
• Outcast alum Meg D'Incecco has launched Circle Back Communications.
• Culture One World alum Tony Silva launched Silva Strategic Communications.
• Jill Kerr launched Jill Kerr Communications.

• Alyssa Petus joins Export Import Bank of the United States as senior vice president, external affairs.
• Mortgage Bankers Association promoted John Mechem to senior vice president, public affairs and marketing.
• PhRMA named Chanse Jones deputy vice president of public affairs.
• Erica Stanley joined Greater Washington Partnership as vice president of strategic communications.
• Yolanda Taylor Brignoni is now vice president, strategic engagement at Elizabeth Glaser Pediatric AIDS Foundation.
• Miranda Dabney is director of communications for the House Appropriations Committee.
• Julie Ferris-Tillman joins Mayo Clinic as manager, communications and media relations, cancer center.
• Uri Guttman joins Roosevelt Institute as media relations associate.

• Associated Press: Makiya Seminera will now cover education.
• The Atlantic: Emily Bobrow is a senior editor.
• Axios: Holly Otterbein is a senior political reporter; Amy Harder is national energy correspondent
• Barron's: Josh Schafer is a newsletter editor covering markets.
• CNBC: Alex Harring will write the "Morning Squawk Newsletter."
• CNN: Vaughn Sterling is executive producer of "The Source With Kaitlan Collins."
• The Financial Times: Amelia Pollard will cover U.S. investments.
• The Hill: Max Rego is a breaking news reporter.
• The Information: Sri Muppidi will cover OpenAI and Anthropic.
• MSNBC: Jake Traylor is a senior White House correspondent.
• NBC News: Christina Wilkie is a senior business editor.
• Politico: Calder McHugh is a tech and culture reporter; Yasmin Khorram will cover political and policy risk.
• Semafor: Andrew Browne is managing editor of live journalism.
• TechCrunch: Russell Brandom is an AI editor.
• Vox: Elias Isquith is a senior editor for policy, politics, and ideas.
• Women's Wear Daily: Michael Atmore is now editor in chief.

• Anthropic: head of product communications (New York, San Francisco, $400k)
• Apple: senior manager, corporate communications, Apple TV+ (Culver City, Calif., $182k–$274k)
• BD: vice president, public relations (New Jersey, $207k–$374k)
• Chime: director, corporate editorial and storytelling (San Francisco, $168k–$238k)
• CoreWeave: head of corporate & media relations (New York, $165k–$242k)
• CoreWeave: head of executive communications (New York, $165k–$242k)
• Crusoe: director, communications (San Francisco, $160k–$195k)
• E.L.F. Beauty: AVP, press relations & global communications, rhode (Beverly Hills, Calif., $180k–$200k)
• Estée Lauder Companies: senior manager, media relations (New York)
• Estée Lauder Companies: manager, media relations (New York)
• Exelon: VP communications & marketing (Washington, D.C.; Baltimore, $248k–$341k)
• Exxon Mobil: media relations adviser (Washington, D.C., $130k–$300k)
• Global Relay: head of brand & communications (New York, $160k–$200k)
• GoFundMe: director, corporate communications (Remote, $145k–$217k)
• GoodLeap: social media manager (Remote, $100k–$120k)
• Google: external communications manager, thought leadership (Mountain View, Calif., $134k–$196k)
• Google: external communications manager, search (Mountain View, Calif., $134k–$196k)
• Kenvue: senior manager, leadership communications (New Jersey, $152k–$214k)
• LA 28: director, public affairs (Los Angeles, $126k–$180k)
• Lightricks: VP of brand and global communications (New York, $250k–$320k)
• Microsoft: director of communications - Copilot (Mountain View, Calif., $130k–$272k)
• Moxie Communications Group: senior media relations specialist (New York, $100k–$125k)
• Moxie Communications Group: PR account executive (New York, $60k–$65k)
• Moxie Communications Group: PR account coordinator (New York, $55k–$60k)
• Netflix: director of communications (Los Angeles, $380k–$775k)
• Netflix: manager, internal communications - employee experience (Los Angeles, $160k–$320k)
• Notion: head of communications (San Francisco, $350k)
• PAC-12 Conference: director, communications (California, $103k–$125k)
• Roblox: senior manager of policy communications (San Mateo, Calif., $224k–$259k)
• Shopify: senior lead, product communications (Remote)
• Transamerica: head of internal communications (Washington, D.C., $200k–$265k)
• Under Armour: lead, global brand communications (Baltimore, $95k–$134k)
• U.S. Chamber of Commerce: senior director, internal and executive communications (Washington, D.C., $143k–$180k)
• Warner Bros Discovery: VP, communications & media relations (Los Angeles, $209k–$388k)
• Warner Bros Discovery: VP, internal communications - Discovery Global (New York, Atlanta, $201k–$373k)
• Warner Bros Discovery: VP, corporate relations & events - Discovery Global (Atlanta, $209k–$388k)
• Webflow: communications lead (Remote, $142k–$226k)