A rush of companies say they are putting their money where their mouth is.

• From McDonald's to Wells Fargo, a record number of big businesses say how they fare on a slew of goals — like diversity — will impact part of CEO pay.

Why it matters: It's kicked into high gear in the past year, as companies try to signal they are serious about their role in improving society.

The backdrop: Corporations are set to face pressure to disclose more about their workforce — as a tweet from SEC chair Gary Gensler reminds us.

Where it stands: About 100 S&P 500 companies link a portion of short-term incentives for CEOs (think annual cash bonuses) to environmental, social and governance metrics, according to ISS Corporate Solutions. That's up from roughly 68 in 2020.

• Nearly three-fourths of those metrics are around the workforce, including diversity and inclusion.

What to watch: Some payouts are pegged to goals with long time horizons — like putting more women on boards by 2030 or cutting carbon emissions by 2050.

• But it can be unclear to the public what near-term progress is necessary to trigger annual payouts, says Jun Frank of ISS.

What they're saying: "Too often when companies do this, it's a very small percentage of CEO annual pay. And it can become a reward for something they would do anyway," says Rosanna Landis Weaver, who tracks governance and compensation at investor advocacy group As You Sow.

• And details around how these goals are set — and whether they go far enough to fix the issue — are often unclear.

The intrigue: It's not just top executives. Banker bonuses in Europe are increasingly being pegged to how firms are "contributing to a ... better society," Bloomberg reported today.

• But bonuses will "partly rely on a variable that’s harder to quantify than profit, which might make it easier to game."

Toyota was the rare automaker largely unscathed by the worldwide chip shortage. That just changed.

• Wall Street noticed: The stock dropped over 4% for its worst day since 2018.

What's new: The world's biggest auto manufacturer will make 40% fewer vehicles than expected next month, affecting models like the Lexus RX, because it doesn't have enough of the critical vehicle components.

• A resurgence of COVID-19 infections in countries where chips are assembled has led to factory closures, exacerbating the shortage.
• Toyota had a stockpile of part supplies that — until now — helped it avoid disruptions that plagued competitors.

🛒 Amazon is reportedly planning to open large physical spaces — basically department stores — to sell items and facilitate exchanges. (WSJ)

👋 Longtime cryptocurrency advocate Brian Quintenz is stepping down as commissioner of the Commodity Futures Trading Commission. (CoinDesk)

✖️ OnlyFans, an online platform known for its adult content, will prohibit creators from posting "sexually explicit" content starting in October. (Axios)

The Federal Trade Commission took a second shot at alleging Facebook is an illegal monopoly in a new complaint that accuses the social media company of buying up potential competitors or thwarting their access to the platform, Axios' Margaret McGill reports.

Why it matters: The FTC, now led by Big Tech critic Lina Khan, is trying to save its case against Facebook after a judge dismissed its first attempt.

• The FTC said in a press release that its new complaint bolsters its arguments with new detailed statistics on Facebook's market share and new evidence showing Facebook has the power to control prices or exclude competition.

Go deeper.

Chipotle is testing fake chorizo (made with pea protein) in select cities — the latest food giant to offer a plant-based option to customers.

The intrigue: Restaurants typically partner with Beyond Meat or Impossible Foods for plant-based offerings. But Chipotle is going it alone.

• Speaking about existing plant-based foods, Chipotle's chief marketing officer told Bloomberg: "They’re too processed for us, and they contain a lot of ingredients we would never have in our restaurants."

“Customers participating in these IPOs have been relatively diamond-handed, so to speak.”