Thirsty? You're in luck if you're at a World Cup match in Atlanta, where a small draft beer goes for $5.

• In other U.S. cities hosting games, food and drinks can be much pricier.

Why it matters: There is a wild variance in prices for food, water and other drinks across the 11 U.S. cities hosting the World Cup this year.

State of play: Unlike previous World Cups, where FIFA had one concession model throughout all games, this year it partnered with different operators, per a spokesperson.

• "Food and beverage pricing at FIFA World Cup 2026 stadiums is broadly in line with pricing at regular events held at each respective venue. As a result, prices may vary between venues," the spokesperson tells Axios.
• FIFA did not respond to a question about how the revenue is shared among FIFA and the venues.

Case in point: A 20-ounce water bottle — one of the few items every U.S. stadium offers at concession stands — costs $3 in Atlanta and $8.50 in Dallas.

Zoom in: At Atlanta Stadium, fans are seeing remarkably low prices — $2 for a hot dog, $9 for a large draft beer — because "[we] want people to feel like this is their home, safe and secure, embraced, loved and respected," Home Depot co-founder Arthur Blank, whose sports entertainment company operates the stadium, recently told The Athletic.

• Hiking prices during Atlanta's eight matches was a non-starter, Blank said.

Zoom out: It's a different story at San Francisco Bay Area Stadium, where a 20-ounce craft beer goes for $24.50. A brisket sandwich costs $18 and a water bottle is $7.

The intrigue: U.S. stadiums have also adapted their menus to showcase regional cuisine. Dallas Stadium is feeding into foreigners' Texas barbecue obsession with options like brisket nachos ($17.50), chopped beef sandwiches ($14.50) and Texas pie dogs ($8.50).

What they're saying: In Houston, where prices are on the lower end compared to other U.S. cities, Elizabeth Feria of Chicago said higher prices are "to be expected for a major event."

• "We're making our own tailgate here," Ryan Hamilton, a fan from Scotland, told Axios Boston outside a Trader Joe's alongside two friends enjoying some beer.
• "We're just trying to have fun and trying to save a lot more money."

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Need weekend plans? Enjoy art, soccer, culture and an in-depth discussion about trees.

💃 Shakira's "Las Mujeres Ya No Lloran" world tour stops by State Farm Arena. (Fri.)

🛼 Lace up your roller skates and head to Washington Park along the Atlanta Beltline to learn group routines, gain confidence and make friends. Note: The workshop is geared toward people who are comfortable on skates. (Fri.)

🌳 Wild Heaven's West End location hosts a screening of James Schroeder's documentary "The Tree Economy" about Atlanta's famous and fading urban tree canopy. A discussion with Atlanta writer Chad Radford follows. (Fri.)

🪩 EDM duo Slander headlines Believe Music Hall's outdoor electronic music block party with supporting DJs. (Sat.)

🌍 AfroXFest, a free two-day African cultural festival with music, fashion and official FIFA World Cup watch parties takes over Candler Park. (Sat.-Sun.)

🖼️ An exhibition of the work exploring Black culture and sports by Steve R. Allen, the official painter of the 1996 Summer Olympics, opens. (Fri.-Aug. 23)

🧑‍🎨 Bring your sketch pad and pencils to the High Museum to enjoy a quiet and inspiring space for the monthly Study Hall. (Sun.)

🎻 Eight Cellos of Atlanta take you around the world in 80 minutes with performances of Joe Hisaishi's Studio Ghibli Medley, George Gershwin's "Rhapsody in Blue" and more at St. Luke's Episcopal Church. (Sun.)

🏳️‍🌈 Close out Pride Month with Southern Fried Pride's Cinequeer, an evening of LGBTQ films, shorts and more. (Sun.)

🧱 Archaeologists say they've identified potential burial sites at the former Chattahoochee Brick Company property where convict labor was used in the decades after the Civil War. (WABE)

🎢 Fun Spot America, a Fayetteville amusement park that's home to Aerie Force One, one of the country's most revered rollercoasters, will close its doors on Aug. 2. (WSB)

🦠 Johns Creek High School students who were exposed to a person who tested positive for tuberculosis will be notified about free testing and next steps. (WSB)

📦 Mayor Andre Dickens says the city will temporarily stop approving new self-storage facilities as it pushes for more housing and mixed-use development. (Urbanize)