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The MGM lion. Photo: Marc Sanchez/Icon Sportswire via Getty Images
The National Basketball Association has signed a sports betting sponsorship deal with MGM Resorts that could be worth up to $25 million, reports ESPN.
Why it matters: This is the first such agreement struck by a major pro sports league and a casino since the Supreme Court legalized sports betting in May.
It allows MGM to use league highlights, names, logos and its direct data feed for live betting with the NBA and WNBA. MGM will soon launch a mobile sports betting app and the league's properties will appear on the app, ESPN reports.
- MGM recently signed related deals with both GVC Holdings and Boyd Gaming this week, aimed at creating an mobile gaming experience.
- Currently, online betting is only available in Nevada. The company plans to expand its service once it becomes legal in other states.
The NBA has been open to sports betting since 2014, but maintained that it deserved a piece of the pie for the content it provides. The league initially lobbied for integrity fee legislation that would deliver a cut of less than 1% of total bets made to the NBA.
It's unclear whether integrity fees are included in the three-year MGM contract, but the league is being similarly compensated. The American Gaming Association praised the compromise, saying such payments should be negotiated via contracts rather than mandated by legislators:
"We anticipate this is the first of many to come."— Sara Slane, Senior Vice President of Public Affairs at AGA