Missing from oil group's new ad: oil

Screengrab via Facebook

The American Petroleum Institute is running a new online advertising campaign touting natural gas as a reliable and resilient electricity source. The word "oil" doesn't show up once.

Why it matters: The group, one of the most powerful in Washington representing the oil and natural gas industry, is releasing the ad to respond directly to the Trump administration's recent regulatory push to favor coal and nuclear power plants over others, including ones powered by natural gas. Energy Secretary Rick Perry is pushing that initiative, contending it will make the electric grid more resilient.