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Former New York City Mayor Michael Bloomberg addresses the NAACP in Detroit, Michigan, in July. Photo: Jeff Kowalsky/AFP/Getty Images

The Michael Bloomberg-backed Beyond Carbon campaign has launched a 6-figure digital ad buy just ahead of the 2-day climate forum with 2020 Democratic hopefuls that MSNBC is co-hosting Thursday and Friday.

Where it stands: The campaign — running on Facebook, Instagram, Twitter, and YouTube — features commentary from former New York City mayor Bloomberg, Hip Hop Caucus CEO Rev. Lennox Yearwood Jr. and others.

  • "We're not waiting for the next administration. We're acting now to put America on the path to 100% clean energy," says Bloomberg, whose work promotes state and local emissions efforts, in one of the spots.

What they're doing: Bloomberg launched the $500 million Beyond Carbon effort earlier this year. It aims to wean the U.S. off coal and halt construction of new gas-fired power plants, among other priorities.

Yes, but: It's not the only deep-pocketed interest running new ads. The powerful American Petroleum Institute launched a few days ago a 7-figure buy with TV, digital spots, and more.

The big picture: The goal of the pro-natural gas campaign is to "provide balance to the energy debate as Congress returns and the presidential primary continues," the group said. The spots are here and here.

Go deeper

Progressives pressure Schumer to end filibuster

Senate Majority Leader Chuck Schumer. Photo: Win McNamee / Getty Images

A progressive coalition is pressuring Chuck Schumer on his home turf by running a digital billboard in Times Square urging the new majority leader to end the Senate filibuster.

Why it matters: Schumer is up for re-election in 2o22 and could face a challenger, and he's also spearheading his party's broader effort to hold onto its narrow congressional majorities.

4 hours ago - Health

U.S. surpasses 25 million COVID cases

A mass COVID-19 vaccination site at Dodger Stadium on Jan. 22 in Los Angeles, California. Photo: Mario Tama/Getty Images

The U.S has confirmed more than 25 million coronavirus cases, per Johns Hopkins data updated on Sunday.

The big picture: President Biden has said he expects the country's death toll to exceed 500,000 people by next month, as the rate of deaths due to the virus continues to escalate.

GOP implosion: Trump threats, payback

Spotted last week on a work van in Evansville, Ind. Photo: Sam Owens/The Evansville Courier & Press via Reuters

The GOP is getting torn apart by a spreading revolt against party leaders for failing to stand up for former President Trump and punish his critics.

Why it matters: Republican leaders suffered a nightmarish two months in Washington. Outside the nation’s capital, it's even worse.

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