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Melania Trump launches children's anti-cyberbullying initiative

First Lady Melania Trump launched a new campaign, "Be Best," on Monday, which focuses on curbing cyberbullying as part of a broader agenda to help the overall well-being of children.

Why it matters: The announcement marks Melania Trump's first formal agenda as First Lady, something that several First Ladies before her have also done. Laura Bush championed literacy, and Michelle Obama advocated for fitness through a “Let’s Move!” campaign.