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Expand chart
Data: Dealogic; Note: Excludes Wendy's acquisitions of the interests of Wendy's and Wendy's International franchisees in 2005, 2006, 2014 and 2015; Adjusted for inflation; Chart: Andrew Witherspoon/Axios

McDonald's acquisition of sales assistant software Dynamic Yield to better personalize its menus is the 8th largest U.S. fast food acquisition in history but it's far and away the biggest of its kind.

Be smart: It's a rare instance of a major U.S. fast food company buying something other than another fast food company.

  • Yum Brands is behind the 2 exceptions. In 2018, Yum bought a 3% stake in GrubHub worth about $200 million.
  • Yum's Pizza Hut bought QuikOrder, an online ordering software and service provider for restaurants, late last year. Terms of the deal weren't disclosed.

Why it matters: The fast food industry has made technology a priority, but typically it's expressed that through partnerships. McDonald's has partnered with Uber Eats, for example, and with Dynamic Yield for a test program in Miami.

  • Companies also invest in internal tech development. Domino's has been rewarded by higher sales and a stock price boost for its use of technology to appeal to customers. But Domino's has never acquired anything but other restaurants, FactSet data shows.

Go deeper: The nutrition facts on Trump's McDonald's order

Go deeper

AOC and Ilhan Omar want to block Biden’s former chief of staff

Reps. Ilhan Omar and Alexandria Ocasio-Cortez. Photo: Brendan Smialowski/Getty Images

Reps. Alexandria Ocasio-Cortez and Ilhan Omar are boosting a petition against Joe Biden nominating his former chief of staff to a new role in his administration, calling Bruce Reed a "deficit hawk."

Why it matters: Progressives are mounting their pressure campaign after the president-elect did not include any of their favored candidates in his first slate of Cabinet nominees, and they are serious about installing some of their allies, blocking anyone who doesn't pass their smell test — and making noise if they are not heard.

2 hours ago - Podcasts

Butterball CEO Jay Jandrain talks turkey

Butterball estimates that it sells one out of every three Thanksgiving turkeys, but knows that this year's celebrations will be different than years past.

Axios Re:Cap talks with the turkey giant's CEO Jay Jandrain about what people are buying, what they're asking the "Turkey Talkline" and what the pandemic has meant for his business.

Biden introduces top national security team

President-elect Joe Biden's nominee for Secretary of State Antony Blinken spoke Tuesday at an event introducing the incoming administration's top national security officials, where he told the story of his stepfather being the only one of 900 children at his school in Poland to survive the Holocaust.

What they're saying: "At the end of the war, he made a break from a death march into the woods in Bavaria. From his hiding place, he heard a deep rumbling sound. It was a tank. But instead of the iron cross, he saw painted on its side a five pointed white star," Blinken said.