Worth the hype? Gwyneth Paltrow's Goop Kitchen in Del Mar
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Long line for a salad. Photo: Claire Trageser/Axios
There's basically always a long line snaking out of Goop Kitchen in One Paseo, but is it worth the hype?
The big picture: Gwyneth Paltrow's clean-eating chain opened its first dine-in location in the shopping complex at the end of the summer and recruited several local influencers for the occasion, including surfer Rob Machado and the skate collective GRLSWIRL, according to a press release.
Inside the room: It's an influencer's dream, with Instagram-worthy platings, clean white walls, good lighting and an entire menu devoid of gluten, seed oils, processed additives, refined sugars and corn. (Gwyneth Paltrow, remember).
- When I went last week, there were about 30 women in their 20s working there, and all of them looked like some version of Gwyneth herself.
Worth the hype? It took half an hour to get to order (on a Wednesday at 6pm), and then one of the Gwyneths directed my friend and me to a teeny table off to one side where we could squeeze in to eat.
- My Cobb salad cost $30—more than I would spend for counter service dining.
Yes, but: It was a really good salad. It's allegedly Paltrow's own recipe with a 7-minute egg, avocado, tomatoes, blue cheese, beets, pickled shishito and maple-glazed bacon.
- The pizza is also amazing, one of the Gwyneths told us.
The bottom line: I'd still happily order from Tender Greens and not have to wait. It wasn't that good.